Growth in organic traffic through SEO

The client had no visibility in search engines, zero organic traffic and no indexed pages.

We built a website architecture with a focus on technical SEO from day one. We carried out in-depth keyword research specific to the equestrian community (equestrian equipment, horse breeding, club needs) and optimised both content and loading speed.

Within 6 months the website ranked on page 1 of Google for 15+ commercial keywords in the equestrian segment. Organic traffic grew by an average of 40% per month, making search the main source of qualified visitors with no dependence on paid advertising.