Services
Marketing services for the equestrian world.
Branding, web, marketing and content. Four disciplines, one goal: a brand that grows.
Service 01 / 04
Branding and visual identity
The foundation everything else stands on.
A brand is not a logo. It is the reason a client chooses you before they see the price. We build identities that feel natural in the equestrian world and are impossible to mistake for anyone else.
Strategy and positioning
Competitor analysis, brand values and story, naming, claim, tone of voice.
Logo and visual identity
Logo and its variants, typography, colour palette, graphic elements and icons.
Brand manual
Rules for logo, colours, typefaces and photography, usage examples, files for designers and printers.
Templates, print and merchandise
Post and story templates, business cards, flyers, banners, catalogues, horse trailer wraps, team clothing.
Service 02 / 04
Web design and technology
The first impression that decides.
A website is not a business card. It is your most effective salesperson: it works 24 hours a day and never has a bad day. We build it on data, not on a template.
Website and e-shop built to measure
UX and UI design, a custom or WordPress website, e-shop, payment gateway, shipping, stock integration.
Bookings, CRM and automation
Online booking for training sessions, stalls and courses, client CRM, enquiry forms, automatic emails and reminders.
SEO for Google and AI search
Technical SEO, keywords, copy optimisation, Google Business Profile, visibility in ChatGPT, Gemini and Perplexity.
Software, AI and website management
Custom software and AI tools, process automation, updates, backups, security and website maintenance.
Service 03 / 04
Marketing and social media
Growth you can measure.
Marketing without data is guessing. We measure everything, so we know what works, what to scale and what to switch off.
Strategy and brand position
Market and competitor analysis, target audiences, marketing plan, budget and campaign goals.
Social media and influencers
Management of Instagram, Facebook and TikTok, content plan, posts and stories, community, collaboration with riders and influencers.
Paid advertising and email
Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads, advertising in ChatGPT, remarketing, newsletters and email automation.
Reporting and optimisation
Google Analytics and measurement setup, monthly report, A/B tests, campaign and budget optimisation.
Service 04 / 04
Content, photography and video
Stories that sell.
In the equestrian world authenticity decides. We shoot photo and video right in the stable and in the show ring. Content your community recognises as its own.
Content strategy and concepts
Content plan, campaign ideas and scripts, seasonal campaigns, product and event launches.
Photography
Brand shoots, horses and facilities, products for e-shops, team, documentation of competitions and events.
Video and UGC
Reels and TikToks, promo videos, aftermovies, sales videos of horses, UGC content from riders.
Copywriting
Website copy, product and horse descriptions, social posts, ad copy, newsletters, blog.
Approach
We do not make beautiful things just to be beautiful. We make decisions backed by data and results.
Let’s start
The first consultation is non-binding and concrete.
30 minutes, no sales pitches. You leave with a plan, not an offer.