Community building and acquisition through Meta Ads

The brand had no presence on social media and no advertising infrastructure, no community and no conversion tracking.

We set up and visually unified profiles on Instagram, Facebook and TikTok with a content strategy combining the aesthetics of equestrian sport with education. In parallel we set up advanced conversion tracking and launched Meta Ads targeting interests (equestrian equipment brands, horse breeding) and location (riding arenas and competitions).

In the first quarter we built a community of 300+ organic followers and launched a consistent flow of leads through paid campaigns. Targeting equestrian events and interest groups ensured low reach costs and high audience relevance, laying the foundation for scaling performance campaigns.